In this essay, I will write about the difference between the men and women in what they buy for each other on Valentine’s Day.
On the one hand, men have several things they buy for women, and they sort it in this way: 18% for cards, 16% for flowers, 14% for candy and 25% for other things. These things are the biggest segments of purchased items. The last four segmentations are 10% for jewelry, 7% for lingerie, 6% spa/personal care and 4% for perfume/cologne.
On the other hand, also women have to buy something for their husbands or boyfriends, or he will look for another lady. They buy 8 items for men and sometimes it will be cards, candy, flowers, perfume/cologne, jewelry, lingerie, spa/personal care and other things; in order, 27%, 21%, 11%, 10%, 9%, 4%, 1% and 17% of women buys these things respectively.
Now we can see who gets the lovely heart and who will attract the other on that day.
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